Lloyds Direct
For All
Bringing to life the vision and mission statement for Lloyd’s direct, a startup acquired by Lloyds Pharmacy, ‘started by people who rely on medicine to maintain a healthy quality of life.’
These statements are on display in offices, warehouses, screen savers etc, as a reminder of the ambition of the business and the culture at the core of the team.
Andy Ainger, their lead creative, gave me a great starting point of some photos of some ‘lovely hand-drawn medicine packaging and shop fronts in West London’ - and told me to be inspired by an era of pharmacy but with a contemporary twist’ - a lot of that coming from the bright colours, always!
If you fancy reading more - you can find an article by Andy Ainger about the work on his medium!